More About Express Digital Graphics, Inc. after our sale of the Darkroom Pro, Core and Assembly product lines

A note from Jim Albrecht, CEO, Express Digital Graphics, Inc. to users of our products:

With a few days having passed since we announced the purchase of the Darkroom Core, Pro and Assembly products lines by Darkroom Software LLC (DSLLC), I want to take a moment to address some of the thoughts and questions that have come up in our conversations with many of you and discussions we have seen on the Darkroom and PhotoReflect forums.

Express Digital Graphics, Inc., the corporate entity, sold its Darkroom Core, Pro and Assembly product lines to DSLLC. We did not sell the corporate entity, which still owns the PhotoReflect and Labtricity product lines. We will continue our dedication to making Express Digital Graphics, Inc. a driving force in the industry. Going forward, we will focus our efforts and resources on enhancing the features, functions and support of PhotoReflect and Labtricity to better serve the users of these products.

DSLLC will continue branding the products lines they purchased using the name “Express Digital Darkroom”. The logos, graphics and color schemes supporting that branding will remain substantially the same as in the past. We support that approach as we believe this well-known name provides a recognizable link between those products as they exist today and their enhanced versions that DSLLC will develop in the future. Even though DSLLC will continue the “Express Digital Darkroom” brand, DSLLC has no ownership or management interests in Express Digital Graphics, Inc., the corporate entity. While we are two separate companies, there is a working relationship between us that promotes the ongoing development of our respective products for the common good of the professional photographer.

Express Digital Graphics, Inc. still owns Darkroom Web Edition, which has provided thousands of photographers a basic portal into the world of PhotoReflect and Labtricity. We will continue to support that product and all of its connectivity to PhotoReflect and Labtricity. Over the next couple of months, we will transition to branding that product under the PhotoReflect and Labtricity names and themes. At the same time, we will introduce an updated version that will correct a number of user experience issues. The general features and functions of this software will be consistent with the current edition such that if your business demands greater capabilities, we suggest considering an upgrade to Express Digital Darkroom Core, Pro or Assembly through DSLLC.

We appreciate you patience during this transition as some of the logistics involving third parties (phones, website transitions, etc.) have taken somewhat longer than expected. Thank you for your continued business and support of Express Digital Graphics, Inc. and our PhotoReflect and Labtricity products.


Best regards,
Jim Albrecht
Chief Executive Officer
Express Digital Graphics, Inc.